Are you wondering what the best online reputation management is? If so, I will give you some tips. Read on.
The best online reputation management is one that doesn’t use paid search engine optimization or PPC advertising, nor does it use black hat SEO. On the contrary, it doesn’t really matter what you use; as long as you make sure your website is ranking well in the search engines for important keywords, like for example, ‘real estate broker’ – then you are already a big winner. Getting a good ranking and traffic is what this business is all about. So, what exactly does this mean to you?
First, your site should have a great reputation, as opposed to a reputation that people just find appealing and keep using every week, month or year. This is to ensure that your clients, buyers and employees (in this case) will continue to use your site. Ideally, your web presence is good enough to ensure your businesses receive good quality business from a wide range of people across the world.
Second, your website’s pages must not only rank high in the first two categories mentioned above, but must also rank high in the ‘relevant keywords’. Your web pages have to be of a high enough quality so that when you send out your emails, you won’t just have your website address in them, but also related searches that these ‘relevant keywords’ come up in.
In addition, you should also try to use your own company websites and blog posts as forums for discussion boards for feedback. For example, have you ever heard of a friend or a relative who came to you to let you know that they would like to buy your ‘brick and mortar’ property but didn’t have a particular brand of real estate broker to recommend them? Well, if they were comfortable with you, recommending the company that you are currently working with, they might just be the perfect customer.
Once you have built an extensive list of customers and consumers who trust you have the best online reputation management in place, you’ll get more business. Here’s how to continue to increase the overall return on your online reputation.
Give free information to past clients and new ones: This is not about direct promotion, but rather it is about communicating and sharing information with your previous clients. When you give them free information and use the power of the Internet to help them sell, you will gain trust, respect and ultimately will get more business.
Don’t forget to give feedback to others: Get others to say things that you wouldn’t have if you were the one giving the feedback. For example, if someone reads an article and sends you a link to take out to their friends, tell them that you read it too and you thought it was very useful. You never know who will appreciate it (as said by Romain Chiaramonte)!
Make the web pages you own more informative: The internet is an incredible tool for sharing information. This means that the web pages that you own can be used as forums to help your clients become educated.
Write articles and blogs that are extremely informative: Use your knowledge of the Internet to help your readers are educated about something. Then, allow them to take what they’ve learned elsewhere and tell everyone else about it.
By constantly using these simple strategies you will see that you have a solid foundation on which to build your online reputation management. It will be easy to have a good reputation online and it will be easy to keep it for yourself.
So now you know what the best online reputation management is. Do you have one?