Best Practices in Visual Merchandising for High End Jewelry
Is your jewelry performing optimally? If the answer is no, one of the possible causes of poor performance is not engaging the best practice in visual merchandising. Most shoppers will only buy if you win their emotions through the display. Once you succeed in arresting their emotions, they will own the product even when on the shelf and commit to buying. Here are three best practices in visual merchandising.
Distribute the jewelry based on popularity
One of the best ways of getting your shoppers continues exploring avoiding placing the popular jewelry at the same point. Make your main display and other sections to hold special gem for discovery that will keep the clients looking more from the store.
Note that by not grouping the top sellers together, the negative impact will continue to reduce the implication of clients’ choice paradox. At the end of it, the client gets back to a specific display with a very appealing item.
Develop a merchandising calendar
To succeed in visual merchandising, as said by owner of SwissTribe, do not look at it as an end. It should be a never ending journey that keeps changing depending on clients’ needs.
It is because of this that every luxury stockiest should have a calendar to map out events when to refresh displays and prepare for new products. If you lack a calendar, there is a risk of focusing on a specific activity only to realize that another one has been overtaken by events. About that, you can go to the Luxury Trave Fair to buy relevant tools.
The rule of the thumbs when it comes to focusing on new products for the display is considering product replacement every month. However, this should be looked at in line with relevant events such as holidays, marketing campaigns by your company, and busy periods. Therefore, it can turn out to be a little herculean than you thought especially when working on the calendar for the first time. With time, you will get used to the process.